During this year’s Cannes Film Festival, Artistic Genius Kanye West premiered his new short film ‘Cruel Summer’ in true style.
MTV reports that it was “projected on seven video screens inside a tented pyramid on the Mediterranean Sea.” The tented pyramid was produced through a collaboration by OMA, the DONDA collective and the French production team Ar’Scene who created “a constellation of projections guests into a 200-seat space produced that wrap around the audience.”
The purpose of the Pyramid was “to create an effect of levitation above the red carpet,” and guests “ascend[ed] into the pyramid along a continuous red carpet that widen[ed] into the 200-seat auditorium.”
Before the screening, West told his guests that it was meant to represent “a post-Steve Jobs, post-Windows era … where your mind puts the screen back together, the way you put memories together … like the experience of life.”
‘Cruel Summer’ is a 30-minute short film inspired by West’s upcoming G.O.O.D Music track, which stars Kid Cudi as a car thief who falls head over heels for a blind Arabian Princess. The clip was directed by Alexandre Moors and shot in Qatar. The album features music by Big Sean, Pusha T, Q-Tip, Kid Cudi and Teyana Taylor.
Check Out Photos Of The Pyramid Below:
Photo Credit: Dummy Magazine.