Rihanna has been losing a lot of weight recently and it seems that her increased consumption of Vita Coco coupled with her new diet is the reason for her sizzling hot summer bod. The second campaign for the super healthy brand of Coconut Water was released today and in the photos shot by famed photographer Terry Richardson, RiRi looks vibrant in a Pineapple Print Bikini.
Not only is Rihanna the face of the beverage but she is also the co-creator of the Vita Coco Tropical Fruit Flavour, which is in fact her favourite variation because – ” [It] completely dilutes the taste of coconut water, if you’re not really into it.” This year’s campaign is “Viva Vita,” which is all about living life to the fullest and they take it one stop further with the campaign slogan “please hydrate naturally.”
She recently spoke to US Weekly about her love of the beverage saying:
“I wasn’t drinking enough water before, and I love coconut water.” “It hydrates me just as much as regular water so it really started to affect my diet and the way my body was shaping up.” “I also started to eat a little differently.” “I added one vegetable to each meal with my diet for awhile — but then I went right back to eating McDonald’s and pasta and stuff like that too! So really its just having a balance of eating great and staying hydrated.”
“I never weighed myself so I don’t know how much weight I was to know how much I lost.” “I haven’t worked out sine January!”
Vita Coco’s “Viva Vita” campaign runs in both the U.S. and U.K. markets with Rihanna featured in the print, radio, digital and in-store ads. Over the fast few years, Coconut Water has become quite the craze with it’s ability to hydrate just as well as H20 with the benefit of having a flavor and with Rihanna on their side, they’re up for another successful year of sales. In fact, they recently added another flavour called Coco Café to their lineup, which is a tasty combination of Coconut Water with organic fair trade espresso.
After hearing about all of these different flavours we’re just itching to get our hands on some Vita Coco … It’s time to live life the “Viva Vita” way!
Check Out Rihanna’s “Viva Vita” Campaign Below:
Go Behind-The-Scenes Of Rihanna By Terry Richardson For Vita Coco Below: