Justin Bieber’s third studio produced LP ‘Believe’ was one of the most highly-anticipated albums of the year and after riots, concussions and an ‘All Around The World’ promo tour, the 18-year-old singer has released his most mature album to date.
The Biebs has matured from a child into a young gentleman in the public eye and the music on ‘Believe’ reflects this evolution. Not only have his lyrics matured and reached an emotional level but so has his sound, which incorporates the current craze of synths and dance music with his original sound.
‘Believe’ has been JB’s most hands-on record thus far as he co-wrote all sixteen songs on the album and with executive production by his manager Scooter Braun and Usher, the album took eight months to complete. Incorporating A-list producers such as Mike Posner, Max Martin, the Messengers and Diplo as well as collaborating with Ludacris, Nicki Minaj, Drake and Big Sean, ‘Believe’ is Bieber’s best album without a doubt.
The music on the album will keep his current fans in love with him while allowing him to dip into a previously untouched market of older and more mature music lovers. The album builds from the beginning but when we reach the middle it begins to go downhill before picking back up towards the end. Like any other release from an artist, it has its hits and misses and ‘All Around The World’ has an EDM sound perfectly fit for the club and as the opening track, it sets a high bar for the other tracks to live up to.
The lead single ‘Boyfriend’ carries us on a journey of maturation as he includes his new word ‘Swaggy’ across its duration and ‘As Long As You Love Me’ is another definite hit with a Big Sean feature and dubstep/synth samples. Not only can JB sing but he can also rap and on ‘Right Here’ featuring Drake, he adopts the musical flow of a rapper on the Hit-Boy produced track. Nicki Minaj was also given the pleasure of teaming up with Bieber on ‘Beauty And A Beat,’ but sadly it failed to impress to the level that we expected – especially Minaj’s verse, which always manages to improve even the worst of songs.
When he ditches the high-production of his voice for a more relaxed and broken down tune, he truly shows off his vocal abilities as we see on ‘Catching Feelings’ and even more so on ‘Fall.’ JB has finally learnt to incorporate emotion in his songs and we can tell that he’s able to fully connect. ‘Die In Your Arms’ is another example of his mature voice as he very much sounds like a young Michael Jackson.
The title track ‘Believe’ is a dedication to his fans and is his way of thanking his Belieber Empire for their never-ending support – a perfect way to the end the album. Jumping over to the bonus tracks, the only one worth mentioning is ‘Maria,’ which he penned from his experience with Mariah Yeater. Another high-energy tune, it’s one of the most emotional tracks on the album sampling Michael Jackson’s’ ‘Billie Jean’ and as we said in our track review, it reminds us of the late King of Pop mixed with a little Eminem.
Overall, ‘Believe’ is the most impressive album that we have seen JB release thus far and although his sound reminds us of a cross between Usher, Michael Jackson and Justin Timberlake, it signifies his maturity and progression.