Rihanna already has a stable foundation in the fashion world and as she continues to build her career, she has teamed up with River Island to design an exclusive capsule collection, which will be available in Spring 2013.
Rihanna said: “I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.”
Founded and based in London, River Island is one of the most successful British fashion brands and they are thrilled to be partnering with the superstar. “We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way,” said River Island chief executive Ben Lewis.
“Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love,” Lewis added.
The collaboration with River Island isn’t the first time that Rihanna has tried her hand in fashion. The singer previously designed a capsule collection for Giorgio Armani and has teamed up with Sky Living TV to executive produce ‘Styled To Rock,’ which will premiere at the end of summer.
Photo Credit: Harper’s Bazaar.