Teenagers everywhere were supposed to be going crazy over Bratz Dolls made in Lady Gaga’s exact image and likeness but it turns out that the dolls were never actually produced. Hence Gaga, her management at Atom Factory and her merchandising company Bravado are being sued for breach of contract as they failed to approve the line of dolls.
The $10 million suit was filed in New York State by MGA Entertainment Inc., the manufacturers of Bratz, reports Bloomberg. The company claims that in December 2011, it accepted a request from Bravado to produce the toys and also received $1 million before shipping the product this summer ahead of the holiday season.
Everything seemed to be going according to plan but in April, Bravado Chief Executive Officer Tom Bennett, told MGA’s chief executive officer, Issac Larian, that Mother Monster wanted to delay the production and shipment of the toys to coincide with the release of her album of 2013. The delay was also due to the fact that she is currently promoting her first fragrance ‘Fame.’
Lady Gaga and her team have yet to approve the designs of the Bratz dolls and this isn’t sitting well with MGA one bit because not only did the company provide Gaga’s camp with a hefty royalty rate, but they also used their reputation to secure shelf space at retailers and received requests from 10 countries for the product.
All in all, MGA expected to earn $28 million during the fall 2012 season from the dolls and after spending so much, they’re coming out of this with nothing.
Gaga’s rep said: “This is a dispute between Universal Music Group’s merchandising company and MGA. There was no legitimate reason for dragging Lady Gaga into that dispute. Lady Gaga will vigorously defend MGA’s ill-conceived lawsuit and is confident that she will prevail.”