Taylor Swift is one of the most successful artists of all time and over the past few weeks, all eyes have been focused on the singer with the announcement of her new album ‘Red,’ the release of her instant hit ‘We Are Never Ever Getting Back Together,’ her first ever PDA with Conor Kennedy and now the release of her Wonderstruck Enchanted fragrance Ad.
In the new ad, Swift wears a red gown as she sits in a scarlet chair that has been placed in an indoor garden. Keeping with the theme of her upcoming album, most of the elements of the ad are red. The bottle is also red and features charms that have been hand picked by Swift herself.
“I love the look of my ad,” Swift told PEOPLE. “I’m wearing this amazing gown that I loved as soon as I put it on. It’s a classic look, and that’s been my recent style obsession. Anything classic and timeless.”
“Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance,” Swift continued. “Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored — enchanted — when you know a little more about that someone and still feel that strong connection.”
Wonderstruck Enchanted is Swift’s second fragrance and features notes of wild berries, flowers, passion fruit, white musk and vanilla. Hitting shelves in September, the price of the fragrance ranges from $49.50 to $59.50.
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Photo Credit: Elizabeth Arden.