Lana Del Rey is the face of the new H&M campaign and after stunning in the Fall 2012 lookbook, the ‘Born To Die’ singer has taken the starring role in a commercial to promote the new line.
In the 30-second clip, Del Rey wears a pale pink angora jumper and matching micro shorts with her trademark beehive hair as she stands behind a vintage microphone performing the classic hit ‘Blue Velvet.’ She also wears a blue floral blouse and sings into a rotary telephone.
As Del Rey performs, a number of onlookers and Del Rey clones watch in absolute awe until a little guy busts in and pulls the plug, sadly bringing an end to her performance.
Del Rey’s Fall 2012 commercial will be distributed globally and edited versions will be used as TV commercials to promote the new collection.
Watch Lana Del Rey’s Fall 2012 H&M Commercial Below: