Justin Bieber has a really bold sense of style and has just been named the style icon for Adidas’ NEO label. The Biebs inked a two-year contract with the brand, which means that he’ll get to rep NEO until the end of 2014.
In addition to repping NEO and promoting It via social networks, he will also star in their seasonal campaigns, which are created with the motto “Live Your Style.” Furthermore, fans will be able to steal a bit of JB’s swag by buying personally selected looks and NEO favourites.
“I found a real connection with NEO because it is about fashion, freedom and being true to who you are,” he said about his recent partnership. “With my new album, ‘Believe,’ I am spreading the message of believing in yourself. The first step is showing who you are, and one of the great ways to showcase yourself is through fashion. For me style is an adventure, something to have fun with and NEO believes this too.”
In celebration of their union, JB and Adidas have launched the ‘Find My Golden Shoe’ campaign, which requires fans to find JB’s customized shoes online and win a pair along with a chance to meet him during an all-inclusive trip to Miami.
The Spring/Summer 2013 campaign will debut in early 2013.
Watch Justin Bieber’s ‘Find My Golden Shoes’ Promo Below: